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 | Sina drops Google search - March 29, 2011
Chinese Web portal, Sina, has switched from Google's search technology to its own search engine after its contract with the U.S. giant came to an end, according to a report.
(Full article at ZDNet Asia) |
|  | Baidu Following Google's Lead With Browser, Mobile OS? - March 28, 2011
Baidu, which already dominates China's search engine market share, seems to be looking beyond search, testing a new web browser and planning to develop a new mobile...
(Full article at Search Engine Watch) |
|  | Bing Extends Social Search Features - March 25, 2011
Microsoft has expanded Bing's social search capabilities, displaying real-time Twitter messages on Bing's News section and simplifying the sharing of Bing entertainment content on Facebook.
(Full article at PCWorld) |
|  | Yahoo Fine-Tunes Its Search Engine - March 23, 2011
Since Yahoo surrendered its search engine to Microsoft two years ago as part of a major overhaul of its business, it has been trying to innovate on top of Microsoft's...
(Full article at NYTimes.com) |
| |  |  | | | Marketing Search Engine Strategies That Lead to Sales and Profits Search engine optimization and marketing search engine strategies go hand in hand in delivering more traffic and profits for online companies who can effectively use these methods to their advantage. Various SEO services are offered by specialists who can deliver results in the shortest possible time, but it is important to take note of how they go about utilizing their marketing tools to help a company boost its search engine rankings.
Hiring an SEO expert who uses techniques that adhere to marketing search engine standards will definitely ensure long-term visibility and a high page ranking in search engine results.
If you're a company owner who has been employing internet marketing strategies for a long time, you know that SEO doesn't just stop at generating traffic and establishing a brand name that people can be familiar with.
Constant updates and developments are needed to stay ahead of the competition. Fresh articles and high quality content have to be produced on a regular basis to increase the chances of search engine spiders indexing your pages each time a search is performed based on a keyword.
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Moreover, marketing search engine strategies have to be constantly improved upon to make sure that companies continue to be highly visible to potential customers.
A good SEO consultant will not only work towards reaching a high page ranking in search engine results but will also strive to generate relevant web traffic and not just site visitors. A website that has a large volume of site visitors cannot be deemed successful if those visitors have no intention of buying.
It is therefore important to include marketing search engine techniques which target a specific audience that is really interested in making a purchase.
The goal of SEO and internet marketing is to ultimately generate a larger amount of profits for a company by using various techniques that generate relevant web traffic. Companies who are still struggling to find ways of generating more income and revenue might do well to hire an SEO expert who is well-acquainted with how the system of internet marketing really works.
This may mean additional operational expenses on your part but it will be all worth it once customers begin to recognize your products and sales start pouring in.
A company with a solid marketing strategy can easily establish a brand name that customers will prefer over other products that are also marketed online. These strategies however need to be tested from time to time to keep up with the dynamics of doing business online.
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SEO professionals recognize the need to make certain changes in strategy once a technique is deemed outdated and no longer applicable to the overall plan of income generation.
Consultations between you and the SEO expert should be made on a regular basis to determine what changes to make and whether said changes will have any negative effects on search engine rankings once implemented.
Marketing strategies have been proven to really boost website visibility and generate more site visitors, but the important thing is to gain sales and profits by focusing on relevant traffic that can be converted into leads and loyal customers.
Working alongside SEO experts that recognize your company's needs go a long way towards having a successful online business. About the Author: Dan J. An - Search Engine Optimization delivers targeted traffic with high conversion rates. SEO your site now.
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