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Search Engine Facts 3 August 2010

This is your Weekly Search Engine Facts newsletter.
To drop your subscription, use the link at the bottom of this message.

3 August 2010 - Issue #432

Welcome to the latest issue of the Search Engine Facts newsletter.

Is Google going to add their own links to your web pages? A new patent indicates that Google might plan to change your web page content.

In the news: first evidence that Yahoo and Bing share results (with pictures), some thoughts about Google Site Performance and Google Crawl Speed, Google's John Mueller about the correct use of the meta robots tag and more.

Table of contents:

Facts of the week
Search engine news and articles of the week
Success stories
Previous articles

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,

1. Is Google going add their own links to your website content?

Is Google going to add their own links to your web pages? A recent patent application of Google indicates that this might be coming. The name of the patent is "Enhanced document browsing with automatically generated links to relevant information". It is an update of the patent application that Google filed in 2006.

Google Octopus

What is Google's patent application about?

Here's the official abstract:

"Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user.

The additional documents may be located based on descriptive information that includes personal information of the user and content information of the document being read.

The additional documents, or links to the additional documents, may be incorporated into the document being read. In some implementations, the additional documents may be presented in-line with the document being read, such as through an in-link link or text snippet. The user can thus be efficiently presented with additional information that is relevant to the original document being read."

In other words: Google wants to read the contents of your web pages and then might insert their own links on your web pages.

According to the patent application, the links will be based on the personal search history and the geographic location of the web surfer as well as on the contents of the page on which Google will insert the links.

How can Google change the content of your web pages (technically)?

Changing the content of your web pages is easy if the web surfer has Google's toolbar installed.

Google's toolbar does not only send information about every page that you visit to Google, it also allows Google to change the content of each page that you visit through the document object model.

If you use Google's toolbar then Google can add any content to the web pages that you visit and you wouldn't notice that the original content has changed. Note that Google could do this. That does not mean that Google actually does this.

What type of content would Google insert on your web pages?

Google might enter simple text links on your pages, they might link existing content or they might add whole new paragraphs on your web pages. Technically, all of this is possible. It's not clear what Google will do with the methods described in the patent.

However, since there are several documents about this topic, it seems that they are serious about this.

Google knows a lot about you and they control a lot of the information that we get on the Internet. Will they also change the content of your web pages in the near future?

Being listed on Google's first result page is becoming more important than before. Google can only recommend your website as a link if they know your site. To optimize your website for Google, use the top 10 optimizer in IBP.

Back to table of contents - Visit Axandra.com

2. Search engine news and articles of the week

First Evidence: Yahoo! and Bing have merged search results

"Last week, Yahoo! announced that they are now testing Microsoft Bing's data. Today, however, we are seeing real evidence for the first time. [...]

Fortunately, it looks like Yahoo's data is influencing Bing's data more than Bing's data is influencing Yahoo's."

Google has two times more malware than Bing, Yahoo! and Twitter combined

"Google takes the crown for malware distribution ? turning up more than twice the amount of malware as Bing, Twitter and Yahoo! combined when searches on popular trending topics were performed. Google presents at 69 percent; Yahoo! at 18 percent; Bing at 12 percent; and Twitter at one percent."

Googlebot Crawl Speed is NOT the same as Site Performance (discussion)

"There seems to be a growing confusion and even mythology around Google and site speed. It's becoming painful to read some of the junk around the web on this topic - and also stories from the people who tried to improve their site speed and hurt their rankings instead. [...]

I say don't be Google's puppet. I want to be a web-MASTER, and not a web-lemming. If Google is using speed at all, it's still is a very minor part of the algorithm. In fact, this is something Matt Cutts has reinforced several times. As a straight-up ranking factor, site speed is extremely minor."

Google's John Mueller about the meta robots tag

"For the robots meta tag, the effects are cumulative with regards to the restrictions, eg:

<META NAME='ROBOTS' CONTENT='NOINDEX, NOFOLLOW'> <META NAME='GOOGLEBOT' CONTENT='INDEX, FOLLOW, NOODP, NOIMAGEINDEX'>

would result in Googlebot treating it as a noindex, nofollow, noodp, noimageindex. This is different than the robots.txt file. You cannot provide more restrictive directives for the generic 'robots' setting than for individual crawlers."

Mobile Search, what you need to know

"Over the next four years, it is expected that searches made on Google from mobile devices will overtake searches from desktop computers. [...]

All new Google product developments are now built with mobile use in mind. The focus is on high-end devices like the iPhone, Android and Palm Pre, which have full HTML browsers, rather than Blackberries, which use the lower-functioned WAP."

Search engine newslets

DoubleClick founder launches "descision engine" FindTheBest.com.
You should have a separate sitemap for each language on your page.
Google advertises ads for Google Images with images.
Google: The search party is over.
Is Yahoo Japan poised to switch to Google Search?
UK rules Google innocent of capturing private data.
Google, undisputed heavyweight champion of mobile search.

Back to table of contents - Visit Axandra.com

3. Success stories

Terry von Dijk "IBP is user friendly and -more importantly- gets results."

"A bit over 6 months ago we purchased the iBusinessPromoter software to lift our profile and search engine ranking. At that stage we were hardly to be found in SERP's, especially Google.

Within 1 month after we started the software we saw significant change in our rankings and now we are ranked in the top 10 of nearly all important key phrases.

Traffic numbers are up 300% and we spend less on advertising. We will continue to use IBP to improve rankings. It is user friendly and -more importantly- gets results."
Terry van Dijk, Managing Director i-Law l Find a Lawyer

Tell us how IBP helped your business and 250,000 readers will see YOUR website

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

Click here to tell us your story.

Back to table of contents - Visit Axandra.com

4. Previous articles

Back to table of contents - Visit Axandra.com

Copyright 2010 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors: Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. All trademarks are owned by their respective holders. You may publish our newsletter articles on your own website (click here for details). You can also include our newsletter headlines on your own site with our RSS feed.

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Rabu, 04 Agustus 2010

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